Drink for Pink was founded largely around the idea of transparency. It’s a value we hold close to our hearts. Right now, the lack of transparency in nonprofits means it’s hard to understand just where you’re money is going when you make a donation.
From the start, we’ve been very upfront. Every penny we make outside of operating costs goes directly to breast cancer research, not awareness or family aid.
In 2015, we donated a total of $4,471.54. That check went directly to Cancer League of Colorado as part of our partnership. One major benefit to partnering with Cancer League of Colorado is their commitment to supporting breast cancer research. In fact, they have a full scientific advisory board that reviews incoming grant applications and evaluates them based on likelihood of success and more. By rolling our smaller donation into other Cancer League funds, we knew we would be supporting cutting edge research that would make a difference.
The Cancer League of Colorado advisory board meets to review grant applications in April with winners decided a few months later on. We’ve been waiting anxiously to hear where exactly our funds went from last year. The wait is over!