(a brief) 2020 Review & Transparency Report

Hello Drink for Pink readers,

When we published our 2019 report in April of 2020, the US was in the early stages of what would end up being a year long pandemic due to Covid-19. We knew this would impact our fundraising efforts; it would have been irresponsible to plan large gatherings while the science was asking everyone to stay home.

We resolved ourselves to a quiet year, a reset year to reflect on our 5 years as an organization. The worldwide pandemic wasn’t just a roadblock for fundraising events, it challenged our mental health and wellbeing in ways we would have never imagined. In the end, we held no Drink for Pink hosted events. However, we managed to pull a wonderful donation effort thanks to our perennial #1 partner in Brewery Boot Camp.

There aren’t words to describe what our partnership with Brewery Boot Camp and its owners, Lindsay and Paul Chavez, has meant to Drink for Pink. In 2020, the Chavez family refused to sit back and let Covid ruin their Annual Brewery Boot Camp 4 Breast Cancer event which typically draws in 100s of participants. As genius as they are hardworking, they hosted the event virtually which was a massive success. To date, they have raised $46,570K, which accounts for more than half of Drink for Pink donations.

The numbers…

In:

  • Brewery Boot Camp – $13,566.46

(2019 donations we received after Jan 1, 2020)

  • Wynkoop Day of Darks – $2,467
  • Great Divide $325

T-shirts/Direct Donations – $48.22

Amazon Smile donations – $11.34

TOTAL – $16,418.02

 Out: (upside to a quiet year meant no expenses)

Marketing – $0

Fees – $0

Business expenses – $0

TOTAL – $0

Total donation to breast cancer research in 2020:$16,418

Total donations since 2015:$84,096

Wrap Up

As always, we will partner with the Cancer League of Colorado to ensure Drink for Pink funds are distributed to the most promising Breast Cancer research being done locally in Colorado. In fact, we will present them with a live check today (5/8/2020) during their Virtual Hope Ball event.

Thank you to everyone who has supported Drink For Pink in the past, rest assured we will be coming to your favorite brewery in the future.

2019 Review and Transparency Report

*Disclaimer on Covid-19 Situation: The report below was written right before the Pandemic forced the Country to shut down. As of this moment, we are unsure how the long term effects of the lock-down will impact Drink for Pink’s operations. Regardless, we will be there right alongside the breweries once the world opens again. Stay safe and be well*

Hello Drink for Pink readers: First things first, get the candles ready because 2020 is our 5th year Anniversary!!!

We started DFP in 2015 as a way to combine our passion for craft beer and help solve a problem that impacts 1 in 8 women in their lifetime, Breast Cancer. We knew we wanted it to be 100% volunteer, transparent, and local to CO. We didn’t know much about the nonprofit space, and we didn’t set a goal for ourselves for how long we wanted to do this. To this day, Drink for Pink is the best idea we’ve ever put to action, spanning relationships and partnerships that we cherish tremendously. More importantly, it has helped us raise over $50K in the fight for Breast Cancer through research.

Below is a recap of 2019, which you can summarize into a year where we expanded our event base, leaned on partnerships we’ve curated over the past 4 years, and got some much needed help in the marketing department. We always wonder what Drink for Pink would look like with actual employees, dedicated to building a charity as large as possible, but there is a romanticism to finding bandwidth and effort outside of our daily work and personal routines. 

Highlights…

We did more with less. In the past, we’ve enjoyed a board of volunteers in the double digits. This year we made do with 6. Running a volunteer operation means people come and go, they key is to keep things fun and focused on the task at hand.

We added a Fort Collins team and a Marketing Wizard. We are fortunate to have Megan Wolff and Breaunna Norris as DFP superfans who had a passion for spreading our mission in Northern Colorado. They were pivotal in adding Odell and New Belgium to our event list, through a wonderful partnership with Colorado Brewery Running Series. We also were fortunate to get the marketing efforts of Alix Mozota, who can update a website and schedule Instagram stories with her eyes closed.

Speaking of new breweries. We added Great Divide to our list of participating breweries. We also partook in the South in your Mouth festival that Lone Tree hosted, an event that marked a long term goal of having DFP at Beer Fests!

Rebounding from 2018. We managed to raise $14K in 2018, a number that showed the transition we went through from a leadership perspective. Just like doing more with less, our goal is to keep the organization fun and not put too much pressure on the actual number raised; it is volunteer work after all. 2019 was a much better start, with solid partnerships and smoother planning for our big events like the Cornhole Tournament and Ugly Sweater X-mas Party.

Big Shout Out to Brewery Bootcamp. We are forever indebted to the wonderful team at Brewery Bootcamp, Lindsay and Paul Chavez. Their event singlehandedly outraises the entirety of our other events and somehow they manage to make it bigger and better every year.

New Partners, old friendships. We were honored and delighted to partner with Ella Bliss Beauty Bar and Project Helping. Drink for Pink’s history runs deep with both organizations and it felt like a dream come true to feature them in our lineup of fundraisers. To learn more, click on their links below J

What we’re focusing on…

Momentum. 2019 taught us that if you build it, they will come….and drink J The days of cold calling breweries to partner up seem to be fading, with more requests coming in through our website and social media pages (That’s how Great Divide came to be and we are in chats with 10 Barrel for 2020). We can’t think of a better way to celebrate 5 years together than to expand our reach organically.

Expansion to other States. We are keen on taking DFP to other markets in the same way that we started in CO, by working together with passionate individuals looking for a way to serve their community. The fact that we have barely scratched the surface in CO makes it daunting to go elsewhere, but sometimes the right opportunity presents itself and you have to for it. Stay tuned!

The numbers…

In:

Events – $23,667.49

T-shirts/Direct Donations – $2,890.24

Amazon Smile donations – $47.21

TOTAL – $26,604.94

 Out:

Marketing – $2,220.25 (shirts, stickers, and the fabric top for our event tent)

Fees – $163 (government fees including event permits and state registration)

Business expenses – $45.99 (operational costs such as website and bank fees)

TOTAL – $2,429.24*

*We are always looking for Corporate Sponsors to help offset this cost.

Total donation to breast cancer research in 2019:$23,000

Total donations since 2015:$67,678.

Wrap-up

2019 was a year where everyone stepped up to help push the rock forward. We added some big names in the industry which raises our belief that what we are doing is working. We are incredibly grateful to the breweries and partners that helped us raise money for Breast Cancer Research.

Participating Breweries:

Key Partners: