2015 was a wild ride. Drink for Pink ran on self-propelled steam, the wonders of discovery fueling each milestone and before you knew it, it was October. We had a great 1st year thanks to the partnerships we made at both the Research and Brewery level. It was their belief that gave us the confidence to turn our volunteer work into an actual organization. The question now is what does our sophomore effort look like? How do we approach 2016 and continue to the bring value to the communities we have focused on?
What We’ve Been Up To
Two big things have happened thus far in 2016. First, we were able to secure an official 501(c)(3) status thanks to our resident lawyer, Scott and some very helpful advice from Justin Kruger of Project Helping. If you’re curious, you can find all of our tax information here.
Second, we have secured two new events for the year. The first one is an exciting partnership with Rocky Mountain Brew Runs via Denver Beer Co on May 15th (sign up here!). The second is a monthly skating event hosted by Peak Beverage at the Skate City in Littleton. Think of it as a unique alternative to date night or hanging with friends as this is for ages 21+ running from 10pm to 1am!
Where We’re Going
We have a few things in the pipeline over the next few months including bringing on a corporate sponsor, thanking the individual breweries that worked with us in 2015, and perfecting our fundraising model for this year.
One big lesson from 2015 (among many) was operating costs. We kept things very simple with some t-shirts and stickers, but it still took a chunk out of what we raised (exact numbers here). This year we would like to offset those costs through corporate sponsorships. We want to make sure it is the right partnership, ideally something tied to the scientific or brewing community (email team-at-drinkforpink.co if you’re interested!).
We were fortunate to partner with some amazing breweries through 2015. We were happy to thank them for their support by bringing in some new patrons, but we want to do even more. We are planning a thank you event for the breweries involved from 2015 by taking them on a lab tour of the cancer research lab at Anschutz in April. It’s our way of saying “Thank you” for supporting us during our opening year.
Finally, how can we expand on the fundraising model of one nightly event per brewery? We have received some great responses and interest from other breweries to join in 2016 so we are evaluating the best format. We’re looking at everything from a passport model similar to Denver Passport to weekly events and brewery collaborations. If you have input, please reach out to us here.
As we bring communities together to raise funds for breast cancer research, we want to make sure the experience adds value to each participant. This is why we are working on better events, better giveaways, and more opportunities to send a bigger check to Cancer League of Colorado at the end of the year. We would like to get involved in beer festivals and plan events that involve multiple communities like co-brewing.
We would also like to work with one or two interns who have an interest in non-profit work. There is plenty of work whether it is accounting, social media, or event planning. Again, if that’s you, get in touch!